The fashion industry is undergoing a transformation as more brands embrace eco-friendly practices. As consumers become increasingly aware of the environmental impact of their clothing choices, many are turning to sustainable fashion brands that prioritize ethical production, transparency, and environmental stewardship.
Here’s a look at some standout eco-friendly fashion brands making a difference, along with an overview of what sustainable fashion means.
What Is Sustainable Fashion?
Sustainable fashion refers to clothing and accessories produced with minimal environmental impact and ethical practices. It encompasses a range of practices, including using eco-friendly materials, reducing waste, ensuring fair labor practices, and employing energy-efficient production methods.
The goal of sustainable fashion is to create products that are both stylish and kind to the planet, addressing the need for change in an industry known for its high environmental footprint.
Sézane
Founded: 2013 by Morgane Sezalory
Brand Mission: Sezane is committed to offering beautiful, high-quality fashion while maintaining a focus on sustainability and ethical practices. The brand aims to combine style with environmental responsibility.
What It Offers: Sezane offers a range of clothing, accessories, and shoes for women, including dresses, tops, and handbags.
How It’s Sustainable: Sezane uses eco-friendly materials like organic cotton and recycled fabrics. The brand also emphasizes ethical production practices and has a “Timeless” collection designed to reduce waste by promoting versatile, long-lasting pieces.
>> Shop Sézane
Outerknown
Founded: 2015 by Kelly Slater and John Moore
Brand Mission: Outerknown is committed to creating high-quality, sustainable clothing with a focus on transparency and environmental responsibility. The brand aims to improve the fashion industry’s impact on the planet while offering stylish, functional apparel.
What It Offers: Outerknown offers a range of menswear and womenswear, including shirts, pants, jackets, and swimwear.
How It’s Sustainable: Outerknown uses organic cotton, recycled materials, and low-impact dyes. The brand also promotes fair labor practices and supports initiatives that aim to reduce the fashion industry’s environmental footprint.
Reformation
Founded: 2009 by Yael Aflalo
Brand Mission: Reformation aims to lead the fashion industry towards a more sustainable future by creating stylish clothing with minimal environmental impact. The brand focuses on transparency and reducing waste.
What It Offers: Reformation offers a variety of women’s clothing, including dresses, tops, jeans, and outerwear.
How It’s Sustainable: Reformation uses sustainable materials such as organic cotton, Tencel, and recycled fabrics. The brand also implements practices to reduce water and energy consumption in its production processes.
Everlane
Founded: 2010 by Michael Preysman
Brand Mission: Everlane is dedicated to radical transparency and ethical production. The brand strives to provide high-quality, timeless pieces while being open about the cost of production and the environmental impact of its materials.
What It Offers: Everlane offers a variety of clothing, shoes, and accessories for both men and women, including basics like t-shirts, jeans, and outerwear.
How It’s Sustainable: Everlane focuses on using sustainable materials such as organic cotton, recycled polyester, and responsibly sourced wool. The brand is also committed to reducing waste through its “Choose What You Pay” program and transparent pricing model.
Nudie Jeans
Founded: 2001 by Maria Erixon and Johannes Bjerkner
Brand Mission: Nudie Jeans aims to promote sustainability and ethical practices in the denim industry. The brand focuses on quality, transparency, and circularity in its products.
What It Offers: Nudie Jeans specializes in denim, offering a range of jeans, jackets, and shirts for both men and women.
How It’s Sustainable: Nudie Jeans uses organic cotton, offers free repairs to extend the lifespan of its products, and has a recycling program for worn-out jeans. The brand also prioritizes fair labor practices throughout its supply chain.
Cariuma
Founded: 2018 by David and Fernanda Pinto
Brand Mission: Cariuma is dedicated to making eco-friendly sneakers that combine style with sustainability. The brand aims to create products that have a positive impact on both people and the planet.
What It Offers: Cariuma offers a range of stylish sneakers for men and women, including classic low-tops and high-tops.
How It’s Sustainable: Cariuma uses organic cotton, bamboo, and recycled materials in its sneakers. The brand also plants a pair of trees for every pair of shoes sold and supports sustainable practices throughout its production process.
>> Shop Cariuma
Nisolo
Founded: 2011 by Patrick Woodyard and Nick Gower
Brand Mission: Nisolo is dedicated to creating stylish, high-quality footwear and accessories while promoting fair wages and sustainable practices. The brand aims to provide both luxury and ethical standards.
What It Offers: Nisolo specializes in footwear, bags, and accessories for men and women, including boots, sandals, and belts.
How It’s Sustainable: Nisolo uses ethical labor practices and high-quality materials to ensure longevity. The brand also focuses on minimizing waste and has a commitment to environmental responsibility through sustainable production methods.
>> Shop Nisolo
Away That Day
Founded: 2015 by Lucy Smith
Brand Mission: Away That Day focuses on creating stylish, sustainable fashion that supports ethical labor practices and environmental conservation. The brand is committed to reducing its carbon footprint.
What It Offers: Away That Day offers a variety of clothing and accessories, including dresses, tops, and activewear.
How It’s Sustainable: The brand uses organic and recycled materials and emphasizes transparency in its supply chain. Away That Day also supports initiatives that aim to reduce environmental impact and promote ethical fashion practices.
The Odder Side
Founded: 2016 by Laura and Helle Gertsen
Brand Mission: The Odder Side aims to create unique, sustainable fashion with a focus on craftsmanship and ethical production. The brand emphasizes a minimalist aesthetic and environmental responsibility.
What It Offers: The Odder Side offers a range of clothing and accessories for women, including dresses, tops, and scarves.
How It’s Sustainable: The brand uses sustainable materials and ethical production practices. The Odder Side is committed to reducing waste and promoting slow fashion through high-quality, long-lasting pieces.
These eco-friendly fashion brands are leading the way in creating a more sustainable and ethical fashion industry. By supporting brands that prioritize environmental responsibility and ethical practices, consumers can make a positive impact on the planet while enjoying stylish, high-quality clothing.
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